Comparative analysis of Java vs .NET

A little about Java…

Java is basically a platform or a suite of programs that assists in developing and running programs written in java programming language. It provides a system for developing application software and deploying it in a cross platform computing environment. It is used in a variety of computing platforms, starting from embedded devices, mobile phones to enterprise servers.

A little about .NET…

.NET platform is basically a newer way to program on the Windows platform. It is fully object oriented and allows several languages to be utilised such as VB.NET, C++, C# etc. It provides the base services needed to interact with operating systems.


Pros and Cons of Java

Pros Cons
Simple Performance
Object-Oriented Look and Feel
Platform Independent Single Paradigm Language


Pros and Cons of .NET

Pros Cons
Object Oriented Limited Object Relational Support
Caching Slower than Native Code
Easy Maintenance Vendor Lock-in
Time Saving Expensive
Feature Rich


Comparative Analysis Java & .NET

Feature Java .NET
Programming Languages Java, Clojure, Groovy, Scala, PHP, Ruby, Python, JavaScript & more C#, VB.NET, C++, .NET, PHP, Ruby, Python & more
OS Multiple Windows
Runtime JVM CLR
Server Components EJBs .NET, COM + Serviced
GUI Components Java Beans .NET Class
Web Services Support Add-on Built-in
Unit Testing JUnit Microsoft Unit Testing Framework, NUnit
Web Application Framework Spring ASP.NET MVC, Spring .NET
Web Server Scripting JSF ASP.NET
Data Access JDBC ADO.NET / oLeDB
HTTP Engine Application Servers from Multiple Vendors IIS



Both languages are built with the intention of simplifying the development of apps. You need to make a fair choice between them depending upon your needs.

In case you are looking at an enterprise level application which has portability and is platform independence drawing high number of users, then might want to choose Java.

On the other hand, if you are looking at developing web services, highly secure applications which would be feature packed with a rich GUI. You might want to choose .NET.

Be wise… Be decisive…


Customer Feedback

What is customer feedback?

Customer feedback is an information which is directly conveyed about their satisfaction or dissatisfaction related to any product or service. These are important resources for improving and to address the needs of the customer.

Ways to receive customer feedback

Although there are several ways to fetch feedback from your customer, let us look at few of the ways/methods which can get consistent feedback from our customers:

  • Surveys
    • These could be on the website or as a form which can be sent to the customer. It is always better to keep the survey short and asks appropriate questions. The major feedback which an IT services might ask for is Quality, Timeline, Communication & Budget. It is best to have focussed questions and make it easier for the customer to answer it easily.
  • Direct reachout
    • This is one of the most traditional and conventional way of receiving words from the customer. It is always a great idea to meet with the customer over a cup of tea/coffee or over lunch. It gives a tremendous platform to open up on both sides and you are able to attach the words with the expressions.

Why customer feedback are important?

Any organization irrespective of the industry should understand and give importance to customer feedback and reviews. This is a very crucial aspect will help organizations keep the existing customers retained and make new customers.

Let us look at some of the factors to see why it is important:

  • It helps an organization improve its products and services
  • It helps you to measure the level of customer satisfaction
  • It assists in showcasing that the organization values its customers opinion
  • It will help you create best of customer experiences
  • It is an excellent way of customer retention
  • It acts as a reliable source for information to other customer/consumers
  • It acts as an excellent data bank to help you make appropriate decisions

How to stay on task

What is a task?

It is a piece of work to be undertaken or to be done.

How do we stay focussed on tasks?

Remaining focused could be difficult with a constant stream of colleagues, clients, phone calls and emails. Amidst all these, getting to know your brain’s limitations and working around them could improve our focus and increase the productivity.

The brain is attuned to distractions, in today’s world it makes it difficult to stay focussed. Multitasking is definitely an important skill, however it has its own flip side. It reduces the intelligence getting a drop in the IQ as study says.

  1. A ToDo list – It is extremely helpful to have a list of tasks listed down. If feasible we can have it outside of our PC or phone as it could lead to a distraction. As and when the tasks get completed, it can be crossed out.
  2. Prioritization – The initial hours are the most productive as all energy is unused. We should use this time to prioritize in such an order that the complex tasks are addressed first followed by less complex and easier tasks.
  3. Focus on creative work first – To remains focussed effectively, review the tasks that require creativity or more concentration first thing in the morning and then shift to much easier tasks.
  4. Prepare your brain – As in today’s world multitasking is kind of a norm, our brain quickly adapts. We lose the ability to focus as distraction then becomes a habit. It is best to practise concentration by avoiding all distractions and focussing on a single task.
  5. Make it a self inspiration & fun – We should find ways for any task to be fun and exiting. Let the creativity within us think widely without borders. If we are able to make the task our own, the battle is already half won.
  6. Keep our workstation clean and organized – Too many things within our reach could prove to be distracting. Plan to have only necessary things set up nicely for yourself
  7. Giving yourself regular breaks – Especially, the IT world is running 24*7, taking breaks is extremely important. It helps us regain and renew our focus. It is important to ensure that the break taken off is both physical and mental.

To remain focussed and on task is tough, though easy as well by following few things judiciously. If we are able to focus each day on important things, it becomes a repeated step and helps us compound on it.

What does the future look like for WordPress?

Learn about WordPress

It is a free and open source content management system – CMS which is based on PHP framework and MySQL. For people not familiar with the term open source, it means the platform is not restricted under copyright or trademark and is freely available for anyone to download and modify (under what is called the GNU General Public License).

It provides a template system and plugin architecture. When it started off, it was primarily used for blogging. Later on it also supported other types of web content.

WordPress has become the most popular website management system in use. It is gaining acceleration towards other application domains such as PDS (persuasive display systems).

Its primary support website is This supports website hosts both WordPress Codex, the online manual for WordPress and a living repository for WordPress information and documentation and WordPress Forums, an active online community of WordPress users.

Benefits of using WordPress

Since its inception in 2003, it has become the most famous and preferred CMS. There are several reasons which has drawn it such a user base.

  1. It is extremely easy to use with an intuitive interface. User can add new pages, images, blog posts etc very easily without assistance.
  2. It is browser based which makes it accessible from anywhere.
  3. It is a self contained system, hence does not require any HTML editing s/w. A user can create new pages, blog posts, text formatting, images uploading etc without FTP s/w.
  4. It has a very simple and clean code, which makes it search engine friendly. The search engines can easily read and index a wordpress site’s content.
  5. WordPress let’s a user have complete control over the site and its various aspects. It rules out the dependency on a technical person to make edits to your website.
  6. A WordPress site is full customizable in terms of UI & UX aspects
  7. It was originally created as a blogging platform, hence the capabilities are built-in and are easily integrated.
  8. It provides a wide range of customizable plugins which lets you extend functionality of a website
  9. Websites built on wordpress are very scalable. The number of pages or blog post will not directly affect the performance of the site.
  10. It has a multi-user setup, hence an admin can setup multiple users and assign different access levels respectively.

Future of WordPress…

In the coming days, wordpress is moving in a direction where it will no longer be known as a CMS only. It is moving towards becoming a robust framework that will run all kinds of applications. With the REST API, we will be able to create apps in any programming language and run it on wordpress.

b)Wordpress is envisioning to include security tools which can keep the sites secure proactively. The introduction of Tide, will ensure that the wordpress core is able to verify that the plugins and theme downloads are correct.

c)The progress towards visual page builders, multi-purpose themes and advanced frameworks makes it very clear that the front end design will be a key and need JS skills.

d)They are focussing towards a tougher and smarter theme which has more built in features. E.g. shopping carts and checkout systems.

e)It is moving towards a direction where new or experienced users can run app running on wordpress via REST API. Alongside the visual builder accelerates creation and launching of websites.

f)As the features and functionalities continue to grow the support will also be extended. Also wordpress is taking initiatives to ensure improved assistance to managed wordpress sites.

Overall it looks bright as they take each step towards improvement and diversification of services.



Importance of Github

What is Github?

Github, in simple words, is a code hosting platform for collaboration and versioning control. It provides a space for a team to work together on projects. It is web-based and majorly used for computer code. Alongside workflow, it provides distributed version control and source code management.

Github essentials:

  • Repositories – Repo
  • Branches
  • Commits
  • Pull Requests
  • Git

Git is built in C, with some components (mainly UI) written in higher level languages.

Purpose of Github

Since it is a version control system (VCS) for tracking changes in computer files and coordinating the work on the same files by one or multiple people. The primary purpose is source code management in software development, however, it can be used to keep track of changes in any set of files.

How does it work?

Github has developed a process as easy as possible. It’s as easy as signing up, installing, creating your first repository and finally making your first commit!

What are the benefits?

Companies & developers should be motivated to use Github as it strives towards these great benefits:

  • Ease of contributing to open source projects.
  • Assists in greater excellent documentation.
  • Reliable for showcasing profile and work.
  • Markdown feature allows you to use a simple text editor to write formatted documents.
  • Simple issue tracker and user comments process.
  • It allows the work done to get publicized.
  • It helps track changes in code across versions.
  • It can easily integrate with common platforms such as Amazon & Google Cloud.

The benefits of using Github are substantial. With its user-friendly interface, customizable tools, reliability and its ability to provide guidance to each developer it surely is the right choice for SevenVerbs and provides us with the ability to deliver high-quality performance!

-Ritesh Sharma, Senior Solutions Consultant

data protection

Compliance with General Data Protection Regulations

GDPR stands for General Data Protection Regulations. This is a regulation in the EU for data protection and privacy for organizations and individuals. It hovers around the outgoing/export of personal information outside of European countries. Its primary aim and focus is provide complete control to individuals over their personal data and to simplify the regulations for international business.
Any organization who is acting as a data processor must clearly disclose any data collection, declare lawful basis and purpose for data processing, and explain how long data will be retained and if the same data is being shared with any 3rd party or outside of Europe.

This regulation gave a platform wherein the data subjects have the right to request a portable copy of the data collected by a processor in a particular format and the complete right to have their data removed under circumstances. It was officially rolled out worldwide on May 25, 2018.

GDPR principles:

  • Lawfulness, fairness and transparency
  • Purpose limitation
  • Data minimisation
  • Accuracy
  • Storage limitation
  • Integrity and confidentiality

Implications to businesses

GDPR and its data protection regulations put the customer in the driver’s seat and the act of staying compliant lies on the shoulders of businesses and organizations. It applies to both EU established organizations and non-EU organizations offering good/services to citizens in the EU. It is a regulation and not a directive. It does not need national governments to pass any enabling legislation. Violations of the GDPR may be fined to an enterprise.

How does GDPR apply to non-EU nations

Most importantly, it does not only apply to organizations in the EU, but also to organizations outside of the EU who market their good and services to EU citizens. It also covers companies who act as a processor or controller of information for EU citizens. Any organization that falls under either of the categories must comply with GDPR requirements. Hence, it brings in importance and information for one and all.

Tools to enable you in being GDPR compliant

Thankfully, there are technology advancements making life easier for everyone. And providing various tools to ensure you are compliant. Here is an exhaustive list of tools which you can review and choose from. 

Be wise, be compliant, and continue your business transparently!

Ritesh Sharma, Senior Solutions Consultant

employee engagement

Employee Engagement and Marketing: Related?

Marketing and employee engagement may sound like two very distinct and separate subjects not relating to each other at all. But these two topics actually relate more than one would think. In fact, a marketing department’s success can be largely dependent on employee engagement across the company. A company needs its employees to buy-in, to believe in and share its vision. 

Why It Matters

Let’s start at the beginning — why it matters. The benefit of having buy-in across the company shows, when a company’s marketing department has active participation with the rest of the company. What does that look like? Engaged employees can offer insight into what makes their company stand out. And what comes from that insight are marketing nuggets of gold! They manifest when a customer service representative hands over accolades from customers, or a salesman divulges what issues his customers are currently experiencing. Other employees are a marketing department’s strongest brand ambassadors.

When a business has worked to build a culture where it’s employees are actively engaged, their employees share in its vision and want to see it succeed. Anytime an opportunity arrises for an employee to help the company be more successful, they will take it! Businesses in today’s atmosphere are vying for their targeted customers attention. And when a marketing department has that kind of ammunition, encouragement, and cooperation from the rest of the company they can’t help but be successful.

Empowerment Marketing

When a marketing department has support and cooperation from their co-workers, it creates a powerful atmosphere where marketers create robust and effective marketing campaigns. This idea has been coined as Empowerment Marketing. “Empowerment marketing is the idea that the quality of customer experience is directly a function of the quality of the employees delivering the experience.”

When Employee Engagement is Non-Existent 

When a company has yet to build a climate of engagement among its employees, it bleeds into all areas of the company, effecting everyone. If employee engagement is low or non-existent the marketing department often ends up on an island spinning it’s wheels. That can lead to marketing efforts being unsuccessful, which effects the sales team, and of course effects the overall success of a company.

When a company makes the intentional decision to put emphasis on company culture employee engagement will increase, and the marketing department won’t be the only area to reap the benefit!

Four Things A Church Can Do To Have A Great First Digital Impression

In Christian Culture today staff members time is valuable and in high demand. I know this because I worked at a church for seven years and totally understand the pressure leaders are under, along with their ever expanding job descriptions.

My job entailed handling all digital communication and media items, at times — like many people experience in their job, there wasn’t enough hours in the day to accomplish all that was needed. When leaders are experiencing a multitude of heavy responsibilities, digital communications almost always get tossed by the waste side, and understandably so. 

So, I can’t imagine a church that wants to love God, love others and reach those around them WITHOUT a full-time Communications or Media Director on staff whose responsibility it is to handle all digital items and ensure digital first impressions are up to snuff. But that is often the scenario for many churches!

Shameless Plug

If I am describing your circumstances, we have a couple of options for you. We want to make sure your digital presence is stellar. First, our shameless plug — let SevenVerbs handle your digital communications, no matter your budget we can help. If your digital presence is non-non-existent then we will establish and safe guard it, with monthly reporting to ensure you are getting the traffic you desire. 

This Blog

Second, this blog. Use it as a monthly resource to review and treat as a checklist so that you can rest knowing you are doing what you should be to secure your digital presence.

The Numbers

Before we get into the four things that can help your digital first impression, consider these statistics.

  • 46% of church attendees said that a church’s website was important in picking a church to visit (Hubspot)
  • 97% of people search for local organizations online (Forbes)
  • By 2019, video will account for 80% of global internet traffic, and 85% in the US (TubularInsights)
  • 46% of people say a website’s design is their number one criterion for determining the credibility of an organization (CRCNA)
  • 1/3 of all online activity is spent watching video (Worldstream)
  • The average internet user spends nearly two hours browsing social media networks daily (SocialMediaToday)

Fact is, most people have already formed an opinion about you well in advance of walking through your doors. You have roughly 50 milliseconds (0.05 seconds) before a person will make a judgement about your website, then ultimately your organization. Not only that, 75% of users admit to making a judgement about an organizations CREDIBILITY based on their websites design. Pretty crazy, right? Let’s get into it…

1. Website Review

One of the most basic things you should do on a monthly basis (at a minimum) is to scan each page for outdated information. Do you have outdated events, previous staff members or even gathering times that aren’t relevant? For potential attenders, something that could be cleaned up really easy is double checking all of these items and making sure your content is as updated as it can be. 

Now that you have your content up to date, don’t overlook location and time information. As a staff member it might be hard to get in the mindset of someone who doesn’t know where the church is, where to park, or even what to expect when they walk through the door. The goal here is to remove any hesitation that a potential guest may be feeling. 

Consider building an “I’m new” page dedicated to the new or prospective attender. Something that shows them right up front where you are located, exactly where to park and where their kids should go. Relevant kids information on where they should be dropped off and safety information for their children is something I learned REAL QUICK that should be easy information for parents to find. 

Mobile Review

Something that is often overlooked after you update your website for desktop users is the experience of the site in mobile conditions. Most people aren’t viewing your website from a desktop, they are viewing your website on their mobile phone.  This makes your mobile review just as important as your desktop website review.

I know we’ve thrown a lot of statistics at you already, but check this one was important to include as it says a lot:

52% of people say they’re less likely to re-engage with a brand following a bad mobile experience.

52 percent! That is a lot, it certainly is high enough that you must address it! If you aren’t a web developer, think about what you would want to see as a new user coming to your website on a mobile devices. My guess is it doesn’t fall too far from the desktop experience. They want to know your location, where to park, what about my kids and what to expect. This can all be handled under an “I’m new” page or right on the front page under a one-column layout built for the new person. 

Monthly Website checklist:

  • Review your website for outdated information
  • Double check your location information
  • Check your design – Desktop and Mobile

2. Social Media

Depending on the generation, if they aren’t checking your website first, they are definitely checking out your social media. Think about it. What do you check when you possibly might buy something on Amazon? Reviews and what people are saying about the product. The church is no different, especially with a younger generation. Trust me, they might not see your website right away, but they will see how much weight you put into your social media game. 

A few things to look at with your social media profile. 


We aren’t going to start with how important it is that you are on social media, because that is a whole separate blog post. Let’s just say it is important, and data supports that notion. Let’s assume you are posting, and skip to your content. Are people seeing your love for Christ or just a list of events you are promoting? Consider focusing on people and relationships rather than events and sermons quotes. Promoting your events are important, but you want to use your social media to give attenders (or possible attenders) a look at what is going on Monday-Saturday. The relationships that are being built, the young people that are being poured into and the dedication of your staff shows in order to be the hands and feet of Christ.


Does your “about” section reflect what is on your website? Have you thanked the people that have possible left reviews or messages already? Being responsive to those who take the time to reach out to you and possibly want answers is a great way to build your digital relationship with those who haven’t walked through your door yet. What if they are reaching out to multiple churches on social media and you were the first to respond? Remember, from my experience with being on staff at a church, some people are just looking for an excuse not to come and a bad social media experience is just another reason why they shouldn’t go. 

Again, double check our about section and description, but also don’t forget your header graphic and profile picture. A great tip is to keep your profile picture consistent. Using a variant of your church logo design and leaving it as your profile picture is a good rule to follow. That way no matter what, people can always associate your logo with that page. Where you can get really creative is your social profile header. You are already using your logo on the profile area, why not use the header area to highlight more of what your church is about. Of course you can use photos, but now you can use short videos to highlight this as well. Try it out and see what you like!

Monthly Social Media Checklist:

  • Double check your informational sections on each platform
  • Review your content and posting schedule
  • Remind yourself to be laid back and creative with your posts
  • Change your social media headers

3. Google

Now that you have you have completed a review of your website and social media, you need to think about your SEO (Search Engine Optimization). Most likely people don’t have your exact web address memorized, or are searching general phrases. Which is the reason you need to think about your digital presence on google. Do you have control of your businesses likeness on Google itself? Are there updated addresses, logos, pictures, hours? Does your Google listing connect to your updated website and social links? You may not be aware, but Google has the ability, based on search results, to auto-generate a business or organization listing from website and social data. 

Knowing this and taking control of your organization is key to managing your likeness on Google as well as managing reviews that people are leaving on google. To check on this, search for your church or organization on Google if you haven’t already and see if there is a generated listing. If so, navigate to that page and click on the button that says, “Claim your business listing” and follow the instructions to take over your Google listing.

Google Checklist:

  • Do you have control of your organizations likeness 
  • Have you responded to reviews
  • If someone googles churches in the area, does yours show up

4. Video

You should be using video on your website and social media on a daily basis. Here is another important and relevant statistic:

  • By 2019, video will account for 80% of global internet traffic, and 85% in the US (TubularInsights)

So, if you aren’t using video to connect with potential new attenders you are missing out and it is probably effecting your digital presence. Video allows you the opportunity to connect with people and show them a smiling face without them even walking through the doors. What if you had a video showing people exactly where to park, where their kids go AND used the same person as a greeter when new people arrive? You can use this video and others like it on your website and include it in your social media plan as well.

Video is king for social media. Due to their various algorithms, if you are just posting status updates via text and photos, you may not be reaching the amount of people you could be with video. Facebook decides whose newsfeed you get into, and using video is one way you can boost how many newsfeeds you show up in. Consider going live on Monday or sometime during the week answering questions from your congregation. What if your congregation and follows on social media were able to connect and communicate with their pastor more than just a couple hours on Sunday? 

The video checklist is pretty short. Take more video, and use it!

Hopefully, we didn’t take you too deep into the weeds, there are so many ideas and paths we could travel down relating to your digital presence! When you are passionate about something the ideas and possibilities really excite you, and for us at SevenVerbs digital media is a passion. We know these are a lot of tasks and a heavy responsibility, if this is too much for you or your staff, feel free to reach out to an experienced digital media aficionado! Email us even with a  simple comment of question about the blog!

Facebook Community Boost: Was it Helpful?

Facebook’s Oopsies.

In case you haven’t heard, Facebook has had some… shall we say, difficult PR moments. Click here for the full details.

2016 was the first year Facebook became the bad guy. As says, “Then 2016 happened. As the year unfurled, Facebook had to deal with a string of controversies and blunders, not limited to: being accused of imperialism in India, censorship of historical photos, and live streaming footage of human rights violations. Not to mention misreported advertising metrics and the increasingly desperate cloning of rival Snapchat’s core features. Things came to a head in November, when the social network was accused of influencing the US presidential election through politically polarized filter bubbles and a failure to tackle the spread of misinformation.” However, none of that really affected their bottom line, Facebook’s revenues were stronger than ever.

It didn’t get better.

2017 didn’t get much better with Facebook acknowledging that they unwittingly sold political ads to a Russian company that happened to be pro-Kremlin. 2017 seemed to be worse than 2016 for Facebook, in the court of public opinion. Lawmakers were declaring the need for more regulation and surveys conducted found that Facebook was the least trusted major tech company.

Then, 2018 said, “Facebook, you ain’t seen nothing yet.” Facebook was hit with it’s most catastrophic PR Crisis yet. The Cambridge Analitica scandal, which I’m sure most of you have been following, you can see a full timeline here. That scandal brought a ton of fallout for the company in the eyes of both of its users and lawmakers. So much so, that the hashtag #deletefacebook started trending on twitter albeit, for only one day. Celebrities such as Elon Musk, Brian Acton (co-founder of WhatsApp) and Jim Carrey came out publicly against the tech giant.

No matter how many celebrities and other folks tweeted and retweeted #deletefacebook it failed miserably. Surveys showed our trust and opinion of the company was damaged, but their DAU (daily active users) did not go down. In reality, this crisis was one of their own making, as says, “If Facebook had following basic, well-established principles of crisis communications, it wouldn’t now be dealing with a full-fledged catastrophe that is mostly of its own making.” 

Apologies and Promises

There is no debate, Facebook had a hefty task of repairing their public image. They didn’t hold back, they knew what they had to do and they went for it, hard. Leaning into their flaws, while offering their apologies and promises to do better, as displayed in this year’s new ad. In case you haven’t seen it, they launched a massive ad campaign acting as a public apology and vowing to return to their roots, to what made Facebook great in the first place. They do all of this in hopes to move back into our good graces. You can see these ads on any media platform, from before a movie, to before a youtube video, and even on a TV commercial break. The jury is still deliberating on whether or not these ads made an impact.


Facebook Community Boost

Another major effort put forth by the company is Facebook Community Boost. A free in-person training to aimed at helping entrepreneurs expand their Facebook and Instagram knowledge. Traveling to cities across the country, Facebook describes it as, “visiting 50 cities nationwide by the end of 2018 to deliver digital training to those who will benefit the most.”

For someone who has been in Marketing, specifically Social Media Marketing for years the information was nothing groundbreaking or shockingly new. It was, however, very inspiring. Throughout the day I found myself saying, “I need to quit holding back!” Essentially, Facebook gave us permission to be as creative as possible and backed it up with solid data on how doing so can and will help grow your success.

facebookWhat we know is that better creative drives better results that increase revenue and is better for people and business, so why hold back your creative team? Why hold back on the fun idea you had to put out there? This space was created and designed for fun, a fundamental truth that is often forgotten by businesses. People don’t open their social media apps for boring info and mundane content, you have to have content that is thumb stopping.

There’s no doubt that coming up with content that is good enough to stop our speedily swiping thumbs is a time-consuming notion.  If you don’t have that kind of time to spare, give SevenVerbs a call!

The Importance of SEO

SEO stands for Search Engine Optimization. It is the practice of using a mix of both paid and organic techniques to direct people to your website through search engines. We will not go over all of these techniques as the list is quite exhaustive, but I will go over some of the ones that I feel are important and ones that I use in my professional (and personal) life to try and stay ahead in this content-saturated world.

Before we get into the details, I want to take a few moments and dispel a myth for those of you not familiar with the SEO world. This myth is usually targeted to the business owners, CEO’s, and leaders–usually  through catchy Facebook ads and videos that SEO optimization is just a “quick fix!”. You may have seen some of the videos, ads, or websites. Though they may look tempting, most of these are scams. After doing a quick search, here is an example of one website that promises quite a bit.


Website of SEO Company


Now, I’m not saying all of these sites are scams, but before you commit to paying for a service, as with anything, you will need to do plenty of research. Ask yourself: Is this business legitimate? Look for reviews or see if anyone else you know has tried the service. If the business is telling you it can get you results instantly, it is probably best to stay away.

So where do you start? First, it’s good to see where your website stands from Google’s point of view. Google uses an algorithm that is updated each year as well as throughout that year to reward websites for following certain guidelines. Google has released a couple of these updates called, “Panda” and “Penguin” and in fact, the website MOZ does a great job updating these items in real time. Along with providing you with excellent and up to date data, MOZ has great search engine results page (SERP) analysis tools and their website scans keep you up to date on changes you can do to make Google happy.

Most of the changes are small, but knowing these changes and staying ahead is part of the game!

Below are just some of the things I monitor to continually try and help Mittera’s website and Google performance.

  1. Fresh and Updated Blog Content: Blogs are a great way to continually update and refresh your site on a weekly (or more) basis. Google wants to know your site is legitimate and using long form blogs on your site is a great way to demonstrate your website is being updated consistently with fresh and informative content. What this means is Google not only wants to see this content—it wants to see A LOT of it. As Neil Patel states, “The majority of blog posts published are 500 words or shorter. You can stand out in the noise by putting an extra 1,500 words worth of work.” He’s right, and if you see all of the tests done from that link, you can see that people value this content. Not only will Google give you a better ranking, if you are a leader in this industry, posting a 500-word blog just doesn’t cut it anymore. According to Google, users expect long form content from leaders in the industry.

    Tips on blog content

  2. Social Media: Within the last few years, Google has started allowing social media profiles in search results. Although Google has said that social media does not directly affect your ranking on the site, it does so           indirectly. So, why do we need it? Well, having a certain number of likes and having a social media account isn’t all of the sudden going to get you into search results, but having a consistent content strategy that           uses links, keywords, and great content can. When content, links, and blogs are shared it can have a very positive effect on results when users are searching. As Stone Temple states:



This tip is something all Marketing Directors should implement when developing their social media presence. As you grow and build a following, using those links and content can have a direct impact on your overall SEO strategy.

3. Site wide SEO: We could probably spend another 20 pages on this topic, but I want to give a bird’s-eye view on items I look for on the back end of a website to make sure we are using best practices to get Google’s attention.

  1. Keywords: Over time, Google has been putting less emphasis on keywords and focusing more on quality content. This prevents developers trying to trick the algorithm by using keyword stacking in blogs and copy on a website. Using keywords organically in posts and content is what Google is looking for.
  2. Alt Image Tags: All images on your site should have a title and an in-depth description of the image. This is not only for the visually impaired, but you are basically showing Google that you not only spent the time naming and describing these images, but that you want Google to know exactly what these images are so they can show up in image results as well. This is another way to get people to your site and rank higher in image results.
  3. Mobile Friendly: Having a mobile friendly site is another factor in good SEO practices. You’ve seen them. The sites that aren’t optimized for tablets and smartphones. These sites are hard to navigate and will get a lower ranking in results than those that are. Having a mobile friendly or “responsive website” is just another must have to ensure your site is Google’s good graces.

All of the practices listed above are ways to develop your SEO presence with Google organically. Another way to directly target searched keywords is Google AdWords. This is something I use in tandem with my organic SEO work to maximize PAID exposure on certain keywords and searches. We have had some great results using both in order to ultimately funnel traffic to our website and attract interest from potential clients. You can get started with AdWords here if you would like more information!

Although more information could be included on all of the Google SEO factors, this is just a fraction of what I am working with on a daily basis to ensure 7V is using best SEO practices. If you would like help with your business or want to learn more, give us a call. We would love to discuss your options and how we can continue to help build your brand!