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Facebook Community Boost: Was it Helpful?

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Facebook’s Oopsies.

In case you haven’t heard, Facebook has had some… shall we say, difficult PR moments. Click here for the full details.

2016 was the first year Facebook became the bad guy. As theguardian.com says, “Then 2016 happened. As the year unfurled, Facebook had to deal with a string of controversies and blunders, not limited to: being accused of imperialism in India, censorship of historical photos, and live streaming footage of human rights violations. Not to mention misreported advertising metrics and the increasingly desperate cloning of rival Snapchat’s core features. Things came to a head in November, when the social network was accused of influencing the US presidential election through politically polarized filter bubbles and a failure to tackle the spread of misinformation.” However, none of that really affected their bottom line, Facebook’s revenues were stronger than ever.

It didn’t get better.

2017 didn’t get much better with Facebook acknowledging that they unwittingly sold political ads to a Russian company that happened to be pro-Kremlin. 2017 seemed to be worse than 2016 for Facebook, in the court of public opinion. Lawmakers were declaring the need for more regulation and surveys conducted found that Facebook was the least trusted major tech company.

Then, 2018 said, “Facebook, you ain’t seen nothing yet.” Facebook was hit with it’s most catastrophic PR Crisis yet. The Cambridge Analitica scandal, which I’m sure most of you have been following, you can see a full timeline here. That scandal brought a ton of fallout for the company in the eyes of both of its users and lawmakers. So much so, that the hashtag #deletefacebook started trending on twitter albeit, for only one day. Celebrities such as Elon Musk, Brian Acton (co-founder of WhatsApp) and Jim Carrey came out publicly against the tech giant.

No matter how many celebrities and other folks tweeted and retweeted #deletefacebook it failed miserably. Surveys showed our trust and opinion of the company was damaged, but their DAU (daily active users) did not go down. In reality, this crisis was one of their own making, as bloomberg.com says, “If Facebook had following basic, well-established principles of crisis communications, it wouldn’t now be dealing with a full-fledged catastrophe that is mostly of its own making.” 

Apologies and Promises

There is no debate, Facebook had a hefty task of repairing their public image. They didn’t hold back, they knew what they had to do and they went for it, hard. Leaning into their flaws, while offering their apologies and promises to do better, as displayed in this year’s new ad. In case you haven’t seen it, they launched a massive ad campaign acting as a public apology and vowing to return to their roots, to what made Facebook great in the first place. They do all of this in hopes to move back into our good graces. You can see these ads on any media platform, from before a movie, to before a youtube video, and even on a TV commercial break. The jury is still deliberating on whether or not these ads made an impact.

facebook

Facebook Community Boost

Another major effort put forth by the company is Facebook Community Boost. A free in-person training to aimed at helping entrepreneurs expand their Facebook and Instagram knowledge. Traveling to cities across the country, Facebook describes it as, “visiting 50 cities nationwide by the end of 2018 to deliver digital training to those who will benefit the most.”

For someone who has been in Marketing, specifically Social Media Marketing for years the information was nothing groundbreaking or shockingly new. It was, however, very inspiring. Throughout the day I found myself saying, “I need to quit holding back!” Essentially, Facebook gave us permission to be as creative as possible and backed it up with solid data on how doing so can and will help grow your success.

facebookWhat we know is that better creative drives better results that increase revenue and is better for people and business, so why hold back your creative team? Why hold back on the fun idea you had to put out there? This space was created and designed for fun, a fundamental truth that is often forgotten by businesses. People don’t open their social media apps for boring info and mundane content, you have to have content that is thumb stopping.

There’s no doubt that coming up with content that is good enough to stop our speedily swiping thumbs is a time-consuming notion.  If you don’t have that kind of time to spare, give SevenVerbs a call!

Des Moines IA Social Media Marketing

Wait… Who are you again?

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[who we are]

Who is SevenVerbs? We are a team of experienced software and marketing leaders. We have a one of a kind crew that is beyond advantageous for our customers. Our full-service approach offers both software development and creative marketing strategy to give your brand the shining attention it deserves!

Who is SevenVerbs

 

Hold up. Does that sound too much like corporate jargon?

We want to keep it ? with you. Here is what you really need to know; Our entire purpose for existing is to serve you. Our mission is to find more ways to offer you top-tier service and improve our game. We are on a bar-raising, never-ending, relentless mission to be the best we can be, for you.

[what we do]

We offer cutting-edge, custom software solutions, as well as creative brand, marketing, and digital media services, ranging from video to social media marketing. Most of all, we are creative problem solvers! We solve challenges and problems for our clients every day by finding perfect and lasting solutions as well as, building reliable systems that serve their needs.

Software Development. We develop functional and high quality software to improve your business performance. Many of our customers face difficult challenges that hinder their efficiency, productivity and functionality. What challenges can we help solve? Here are some examples:

  • I have a great idea for software that can improve our business – how do I make it a reality?
  • Is it possible to move my spreadsheet to our website?
  • We have systems that don’t talk to one another
  • We have outgrown our existing software. Do we need to build a new one?
  • I know what I need my software to do, but I can’t find a system that does it.
  • My IT Department does not have time to do my project.

Data. Use your data to gain insight into your business. Almost always the answers to your questions lie within your own data. You probably have large amounts of data, housed in multiple locations. It can be hard to understand what it all means, and what pieces are important. We can help you gain awareness of your current trends to create productivity in the areas you desire!

Marketing. We build websites as cool as your uncle with the mullet and ’86 Camaro. We offer

[how we do it]

Seamless. This is a word always at the forefront of our minds. We believe all your services, from your website to your in-house customized software, should be seamless, with your brand and marketing strategy. Your needs may change. In the beginning, you may only need social media marketing, when that need grows to the need for a new in-house customized software solution our service and ability to meet those needs are seamless. We are able to serve you no matter what level of need you have!

Transparent. Especially important is transparency, it’s another way you can count on SevenVerbs. When you trust an organization with high moral standards, like SevenVerbs, your business reaps the benefits! As a result, you receive straight-forward, clear-cut and honest communications from us, so you have no surprises regarding our pricing, capabilities or timeline.

Effective. We unboxed the old processes, and they didn’t rate high. So we went another direction. We cultivated a process that revolves solely around the end game you desire. How? By starting at the finish line, we sit down with you and hone in on the exact results you want and work backward from there, never getting lost in the weeds. You want more traffic on social media to get potential customers to your website? You want a video series showcasing knowledge only you and your business has? While we focus on producing the best product, we keep our target on what that product will achieve.

Digital Marketing Des Moines

A Whole New World: Wired Storytelling

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We have exciting news! Maybe not quite as big as Sprint and T-Mobile merging… but it’s in the same ballpark.  SevenVerbs has entered a whole new world! The world of digital media and marketing, or what we are calling Wired Storytelling!  You have known SevenVerbs as a team of experienced professionals, with an expertise in how technology can improve your business, specializing in software development, data, and business intelligence services. 

We are pleased to now be offering Digital Marketing & Media Services!

SevenVerbs first began with a passion for problem-solving and serving our customers! It’s with those same principles and a couple new employees that we set out on this new venture. It is with the same level of excellence, care and drive that we bring you these services. These services may be new to the SevenVerbs umbrella, but not to our experienced employees, who are accomplished and successful marketers and communicators.

Wired Storytelling

Stories. They are what draws us in, interests us and what makes the world feel a little bit smaller. We are diehard fans of a great story. It’s what kept us captivated as kids on the carpet and what draws us to the theater as adults. Creative storytelling has become a vital component in marketing today. Your story needs to be consistent, easy to understand, and congruent with the rest of your brand. Why Wired? Storytelling has found a new home online (considering the fact that the first stories were told on the walls of caves eons ago, this is still a new home). Everyone has an endless amount of information in their pocket and with that an endless amount of companies trying to stand out. “In our information-saturated age, business leaders won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. “But stories create ‘sticky’ memories by attaching emotions to things that happen.”

The Why.

If you are thinking, storytelling doesn’t have anything to do with you and your business then allow us to bring you into the light! “If you can’t properly convey a story then your products are not going to appeal to your audience. Bates reminded us that we love stories so much that we have to be trained to not fall for anecdotal evidence. Why? “Because our brains value stories over anything else,” John Bates, CEO of Executive Speaking Success & Business Coaching. 

This blog has been mostly about us and our new offerings, but please stay tuned to get more tips on handling marketing, technology, and writing. We are here to add value to your life!

Honestly, what we love most about business, is working hard for people. Everyone has a story to tell, let’s find your sticky story.